A STUDY ON CONSUMER PERCEPTION TOWARDS PACKAGED DRINKING WATER WITH SPECIAL REFERENCE TO PATTUKKOTTAI TOWN

Abstract

Life can only exist if it has access to water. Consumers in the Indian context have
found that bottled drinking water has a significant influence. Historically, the most
reliable source of drinking water has been municipally provided piped water. Like
other consumer goods, bottled water was once a big industry. Water scarcity at
train stations and tourist destinations, as well as the role of tourism crops and other
factors, have all contributed to the expansion of this industry, and a variety of
bottles are available for filling with water. Because of the assurance of both
convenience and quality, bottled drinking water is becoming more common.
Customers may choose from a wide selection of bottled, bubble-top, can, and other
types of packaged drinking water, as well as a wide choice of brands. Customers
buy water bottles because they are convenient to handle and because they don't
have to think about other factors like quality, price, or comfort when they buy
packaged drinking water. This study was done to better understand how customers
feel about packaged drinking water brands and how they influence their purchasing
decisions.